Brand Intelligence
Know what your brand really means
Brand tracking, sentiment analysis, competitive positioning, and marketing attribution. Real-time dashboards powered by NLP and multi-touch analytics.
Capabilities
Understand your brand position
Brand Sentiment
AI-powered sentiment analysis across social, reviews, and news. Track perception shifts in real-time.
Brand Tracking
Awareness, consideration, and preference metrics. Monitor changes quarterly or monthly.
Share of Voice
Your brand mentions vs. competitors in owned, earned, and paid media.
Competitive Intelligence
Monitor competitor positioning, messaging, and campaigns. Identify market gaps.
Marketing Attribution
Multi-touch models connecting campaigns to revenue. Understand true ROI by channel.
Audience Insights
Psychographics, behavior, preferences. Segment audiences by brand perception.
Data & Insights
Real-time intelligence platform
Data Sources
- Social media (Twitter, LinkedIn, TikTok, Instagram)
- News & PR monitoring
- Review sites (G2, Trustpilot, App stores)
- Website analytics (Google Analytics, Mixpanel)
- Sales & CRM data
- Surveys & feedback
- Competitive digital presence
Key Metrics
- Brand Health Score (composite)
- Sentiment Index (positive/negative/neutral)
- Share of Voice vs. competitors
- Awareness & consideration trends
- Engagement rate by channel
- Marketing ROI by campaign
- Customer sentiment by segment
Questions
Brand Analytics · Answered
How does brand analytics differ from Google Analytics?+
Google Analytics tracks website behavior. Brand analytics tracks how your brand is perceived: sentiment, share of voice, brand health metrics, competitive positioning, and offline impact (surveys, sales lift). Together they tell the full story.
What data sources do you monitor?+
Social media (organic + paid), news & PR, review sites, surveys, website analytics, sales data, and competitive digital presence. We synthesize signals into actionable brand intelligence.
Can you measure marketing ROI?+
Yes. We build attribution models (first-touch, multi-touch, time-decay) that connect marketing activities to revenue. Typical insight: 60-70% of revenue traces back to non-direct sources when properly attributed.
How often are reports updated?+
Real-time dashboards for social & website metrics. Daily brand health scores. Weekly competitive analysis. Monthly strategic reports. Custom reporting on demand.
Understand your brand fully
Let's build your brand intelligence dashboard and strategy roadmap.